Binu Varghese
Senior experienced passionate content writer / B2B specialist
Started writing from my School days as am a passionate reader, was Student Editor of the School Magazine. Grew up to be a Proffesional writer Authored a Book - DONT DIE BEFORE YOU DIE= still in the market having multiple of Thousand copes in the Global Market- a story of resilience and fightback in life. I write for all forms of Social Media, experienced Content writing for Businesses as I did my First Proffesional Business consulting for a People Development Training Company, Wrote Books for two renowned Doctors in the USA who were of Indian origin. Worked on website landing Pages with links to relevant required information. I write on Social challenges, catering to the needs of the younger generation and Businesses, Did content writing from scratch for Marketing Material , Internal Business communication templates for an American Health care company, ghost written scripts for AI based Interviews on Social Media for the CEO of the company. I can be straight and direct with facts, mixing humor with sarcasm, to get to the real point.
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Tools used in the workflow:
Managed all the markets in South and West Asia. Marketng was my Specialty., previously employed with Nestle India as Marketing Manager, handling all communications for Iconic Brands like Maggi Noodles and Kit Kat Chocolates. Travelled to the remote markets that I managed like China, Pakistan, Middle East and 14 other countries including India. Experienced local cultures and social challenges. Started writing about them in a Blog.
Started my First Job as a Junior Sales Officer and rose to the designation of Marketing Manager. Team management , with Communication is my Forte. Was posted in rural Karnataka to start with , enhanced Sales and Promotions and got promoted to major Capital cities. Was sent for Training in Business Management with Insead University in Paris. Was assigned to handle the entire B2B Business of Nestle India as Marketing Manager. Launched multiple products , customized to the needs of the Industry.
Links to work published on other sites, added by the writer.