Content Marketing Specialist

We are seeking a skilled Content Marketing Specialist with strong content writing and SEO expertise to join our marketing team.

The selected candidate will create informative, engaging, and search-optimized content that improves online visibility, attracts relevant audiences, and supports business growth.

This position requires a combination of excellent writing abilities, search engine optimization knowledge, and analytical skills. The candidate should be comfortable researching complex technology and software topics and presenting them in language that readers can easily understand.

As the role involves supporting multiple businesses within the company's portfolio, the specialist must be able to adapt to different brand voices, industries, target audiences, and marketing priorities while managing several content projects simultaneously.

• Write original, well-researched, and SEO-optimized content for company websites, blogs, landing pages, case studies, whitepapers, newsletters, and other digital marketing materials.
• Research emerging technology developments, industry trends, customer needs, and relevant search topics to produce valuable content.
• Create articles and marketing materials that align with individual brand guidelines, business goals, and the needs of their intended audiences.
• Explain software products, technical features, digital solutions, and complicated business concepts through clear, informative, and accessible writing.
• Adapt existing articles and marketing resources into different content formats to reach additional audiences.
• Work closely with internal marketing teams, technical experts, and other stakeholders to collect accurate information for content development.
• Review, proofread, and refine written materials to maintain high standards of clarity, factual accuracy, grammar, readability, and consistency.

• Perform detailed keyword research to identify relevant search queries, content gaps, and opportunities for organic traffic growth.
• Evaluate search intent, keyword competition, and business relevance when selecting topics for content creation.
• Optimize existing and newly developed website content to improve search engine performance without compromising readability or user experience.
• Apply on-page SEO techniques, including effective page titles, meta descriptions, heading structures, internal links, keyword targeting, and content organization.
• Identify underperforming web pages and articles and recommend improvements that can strengthen their search rankings.
• Track organic search metrics and use performance data to guide content optimization decisions.
• Follow Google search algorithm updates and changing SEO practices to keep content strategies relevant.
• Coordinate with website developers and technical teams to address content-related SEO issues and support necessary improvements.

• Contribute to content planning and execution across different software brands and business segments.
• Research audience interests, industry-specific challenges, and relevant market developments to inform content decisions.
• Maintain consistent messaging while adjusting writing approaches for different products, customer segments, and marketing objectives.
• Support the development of content that improves brand awareness, increases website engagement, and encourages lead generation.
• Find opportunities to refresh, expand, or repurpose previously published content to improve its usefulness and reach.
• Collaborate with marketing stakeholders and subject matter experts to ensure content remains technically accurate and commercially relevant.
• Manage multiple writing assignments and editorial priorities while maintaining content quality and meeting deadlines.

Candidates applying for this position should meet the following requirements:

• A bachelor's degree in English, Journalism, Communications, Marketing, or another relevant discipline.
• Approximately 2–4 years of professional experience in content writing, SEO, digital content marketing, or a comparable position.
• Excellent written and verbal English communication skills, with the ability to develop clear and engaging content.
• Strong understanding of SEO fundamentals, keyword targeting, search intent, and on-page content optimization.
• Practical experience using keyword research and website analytics tools, including Google Search Console, Google Analytics, SEMrush, Ahrefs, or comparable platforms.
• Strong research capabilities and the ability to evaluate information from different sources.
• Experience writing for diverse audiences, content formats, and stages of the customer buying journey.
• Excellent editing and proofreading abilities, with careful attention to language, accuracy, and consistency.
• Ability to understand technical subjects and explain sophisticated software or business concepts in an approachable manner.
• Strong organizational and time-management skills, including the ability to coordinate several assignments and deliver quality work within deadlines.

The following qualifications would provide an additional advantage:

• Previous experience creating content for B2B companies, SaaS platforms, software businesses, or technology organizations.
• A portfolio demonstrating technical writing expertise or experience covering software-related subjects.
• Knowledge of content marketing strategies and how editorial content supports customer acquisition and lead generation.
• Basic familiarity with technical SEO concepts and website optimization.
• Experience publishing and managing content through WordPress or another content management system.
• Familiarity with AI-powered writing, editing, and research tools, alongside the ability to maintain originality, factual accuracy, and editorial quality.
• Understanding of backlink acquisition, off-page SEO, and related organic search strategies.

Performance in this position will be evaluated through several content and SEO metrics, including:

• Increasing the number of visitors reaching company websites through unpaid search results.

• Improving keyword positions and the overall visibility of relevant website pages.

• Attracting potential customers through organic search and content marketing activities.

• Measuring reader interactions, conversions, and engagement with published content.

• Maintaining a consistent publishing schedule while meeting editorial quality expectations.

• Increasing the effectiveness of previously published articles and website pages.

• Improving the frequency with which website content appears in search results and attracts visitors.

• Supporting marketing objectives by generating relevant inquiries and leads through written content.

Embrace Software Inc. offers the following benefits:

• A competitive salary package, with the posting referencing Indian working hours.
• The exact compensation amount is not disclosed.

• Access to professional learning opportunities, training programs, and guidance to strengthen existing skills.

• Opportunities to expand professional responsibilities and progress within the organization.

• The opportunity to work remotely with professionals from different backgrounds and locations as part of a global team.

This position is particularly suitable for a content professional who combines strong editorial judgment with practical SEO experience.

The ideal candidate should be able to independently research software-related subjects, create informative content for different audiences, optimize articles for search visibility, and evaluate how content contributes to business objectives.

The role also calls for someone who can maintain consistent writing quality across multiple brands, collaborate with technical and marketing teams, and manage competing content priorities effectively.